October 30, 2007 – 2:01 pm
What’s going right with your business — and your life? Too often, we ignore what’s working in favor of fretting about what’s not. This means you miss out on a big, beautiful bunch of information: namely, what actually works for you. Look at what’s going right — and figure out how to apply that to […]
October 29, 2007 – 1:58 pm
Even after you’ve presented all the benefits of your product, the prospect will still doubt you. They might want all your claims to be true, but they still need a reason to trust you. To build your credibility you need to present the prospect with testimonials from satisfied customers. This provides valuable ’social proof’ that […]
October 26, 2007 – 5:57 am
With visitor stats, opt-in stats, affiliate click tracking stats, multiple merchant accounts… it can be a little too easy to get lost with constantly logging into accounts to monitor the newest traffic, newest subscribers and newest sales. Remember this though: The egg doesn’t boil faster because you watch it… it boils faster because you TURNED […]
October 24, 2007 – 7:19 am
Compile some of your best blog posts into a short ebook or report and sprinkle it with links pointing back to your blog. Then give it away to everyone. List it on all free ebook directories you can find. Offer redistribution rights to others in your niche, so they can spread it around. With high-quality […]
October 23, 2007 – 6:41 am
If you’ve never tried Google Alerts, you should! Google will send you an email any time new content is added to the ‘net with your keyword in it. If you want to watch for information being put up that includes your name, simply put plus signs between your name and select the frequency you want […]
October 22, 2007 – 6:40 am
“Things” This is the all-inclusive, I’m-not- really-sure-what-I’m-trying-to-tell-you cop out. If you HAVE to use a generalization in your sales copy, instead of using the word “things,” use the phrase “tips, tricks, and techniques.” That’s an easy “catch all” phrase to use and it is a lot more powerful than “things.”
Jim Edwards: Discover the Amazing Easy […]
October 20, 2007 – 10:08 am
Update: all 10 review copies of the book have been spoken for, but there will be a pre-launch deal at a killer price for those of you who missed the free review copy offer. Add your comment below and I’ll make sure you are on the pre-launch announcement list. By the end of the […]
October 19, 2007 – 9:27 am
Your offer is the most important part of your letter. Your offer should be irresistible! You want your reader to say to themselves, “I’d be stupid not to take advantage of this deal.” To make your offer even more irresistible you need to take all the risk out of the purchase and include a risk-free […]
October 18, 2007 – 10:38 am
Your info marketing system must be set up with a well-oiled sales process: automated payment processing, instant product delivery, and a good follow-up e-mail series. A low-priced or free report, brings new people onto your mailing list, where a strong series of follow-up e-mails goes into action to move them further into the sales funnel […]
October 16, 2007 – 8:48 pm
Eye see
Originally uploaded by Stewart Leiwakabessy
It’s been about six days since I posted part 2 in this series of posts about developing a traffic strategy.
You can find the ‘table of contents’ for this and future case studies here.
In the last post, we discussed the meta-structure that I use to bring context […]
