Monthly Archives: October 2007

Marketing Ace Case Study — Developing a Traffic Strategy

I’ve been thinking about how to take Daily Marketing Ace to the next level in terms of sustainable traffic, and I’ve decided that it would be great fun to make a case study out of it.
Thus far in this project, I have been mostly focused on improving the base of tip contributors (content), building the […]

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Exploring the Idea of a "BlogJam"

While I was doing Dr. Mani’s blogathon, I got an inkling of just how powerful it can be to have multiple bloggers writing on a specific topic (or for a specific cause) at the same time.  Since then an idea has been bubbling around the base of my skull and has started to surface into […]

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Use OnlyWire.com To Automate Social Bookmarking

Social bookmarking is a great way to drive traffic to your site/blog and to connect to like-minded web surfers to see sites that they have discovered. One of the drawbacks, however, is submitting your content to social bookmarking sites can be time consuming. Enter OnlyWire.com. This service allows you to submit content to multiple […]

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Top 10 Internet Marketing Metrics Rev. A

I’m spending a lot of time and energy on the topic of Internet marketing metrics lately as part of a software development project that I have started (more on that later). As a result of this focus, I’ve been working toward developing a list of the top 10 most important marketing metrics.I’ve entitled the list […]

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See, Appreciate, and Understand Your Prospect

When you think about marketing, don’t think about what you can offer your ideal client. Think about who that ideal client is, and design your marketing around that. When people feel truly seen, understood, and appreciated, then they will listen to what you have to say. Until you have that rapport, they’ll figure you’re just […]

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Some Tips To Bring Them Back

In your follow-up e-mails, give your readers some great tips. Provide a taste of the kind of high-quality information you provide. You’ll be proving your expertise and gently persuading the reader that buying your product is a good way to get the info they want. In each e-mail, give another call to action. Tell your […]

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Four words that get them to take action

If you want to get more subscribers to visit your web site. There are four words that can multiply your click through rate. It’s so simple you’ll probably say ‘I wish I’d thought of that’. You simply split your article into two parts, publish part one in your ezine and post part two to […]

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