December 27, 2007 – 7:21 am
As you can see by the date of the last post, Daily Marketing Ace has taken a break for the last few days.
Actually, the intention was to continue publishing through the Christmas holiday, but once the holiday actually got underway, that intention went away. Thank you for being patient while I took a much-needed […]
December 20, 2007 – 8:20 am
According to Gary Bencivenga, the two most important words in marketing are ‘Yeah, sure.’ Because in people don’t believe your marketing claims. Gary’s point: PROVE what you say is true…then people will pay attention to you. I changed one headline by adding the words ‘proof below’ and BANG…increased conversion. Read it here.
David Frey Marketing Consultant […]
December 19, 2007 – 9:27 am
A set of three bullet points is the most effective use of the format. You might also find that list posts with three items will draw people in, because you’ve boiled things down to the essence with no fluff. And there’s a reason why people like to be presented with three choices rather than two […]
December 17, 2007 – 7:29 am
You’ve heard of Podcasting right? Podcasting is nothing more than syndicating audio recordings using the iTunes and other Podcast channels. Want to tap into this growing trend? Search Google and iTunes.com for podcasts in your niche. Listen to a few shows, then contact the podcaster and offer to be a guest. Send them a press […]
December 14, 2007 – 11:15 am
It’s no secret the majority of your visitors will scan the pages they visit before actually reading them through. With bold subheadings, it’s easier for readers to see what you’re writing as their eyes shoot in hyper speed down the posts. If they see something they like, they’ll stay, if not they’ll leave. Simple as […]
December 13, 2007 – 3:08 pm
Customers embrace positive brand identities. Humor can be music to their ears if it’s not overdone. Share a personal thought, a cultural reference and a laugh line from time to time. Customers feel safer when they know a living, breathing human being is on the other end of the email address.
Patrick Pretty: Author of My […]
December 12, 2007 – 12:51 pm
“Bill Me Later” is a great way to sweeten an existing offer. This gives you some of the promotional power of a free trial offer but with a stronger sense of obligation. It appeals to the modern consumer who has been trained to postpone payment until the last possible moment. It can double response over […]
December 11, 2007 – 2:48 pm
To get a quick burst of traffic to your blog, send a short email to your list. This is the best kind of traffic - targeted, trusting, and ready to take action. Building trust and marketing to subscribers takes time and experience to master. But at the very least, sending them a short note to […]
December 10, 2007 – 3:03 pm
If you’re not already implementing videos into your search engine marketing campaign, it’s time to get started. Video is a communication channel that cannot be ignored. And make sure to put those videos on YouTube.com. Because not only is it the most popular video content site on the Internet, but Google and Yahoo Video Search […]
December 6, 2007 – 6:51 pm
All of us leave a legacy of some sort, whether it’s small or large, a shining example or a terrible warning. The way we do business, the way we deal with our friends, enemies and families, how we market… all of it contributes to what we create with our lives. Just for today, think about […]
