Monthly Archives: February 2008

Outsourcing - Getting Your Act Together

Are you ready to outsource? Maybe or maybe not. Unless you have well thought out plans, detailed written instructions, and a list of passwords/links needed for the project you aren’t ready to outsource. It’s like playing follow-the-leader and YOU are the leader. If you want your project to be completed in the most efficient and […]

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Use Your Competition’s Efforts to Your Advantage

‘Steal’ good ideas from your competitors (ie: adapt their techniques to your own vs. plagiarizing) but avoid their pitfalls and you’ll quickly get ahead of them. An Internet based business is often very transparent giving you a terrific opportunity to model your business after your successful competitors.
Rob Toth: Rob Toth, author of Dear Employee Your […]

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Make 404 Pages Serve Double Duty

Are you losing potential customers because of a standard 404 page? Probably. Customize your 404 page to make it serve double duty. Make it notify and redirect. All you need to do is add a “You might be interested in…” phrase to the standard text. Then include a newsletter sign-up box, recent articles, or simply […]

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Use the Search Engines to Learn Needed Skills

Need to learn a bit about a software package, get a refresher on a certain skill or otherwise just research a topic? Search for your keyword + “discussion forum” or “tutorial” or “how to” for immediate answers. Example: Internet marketing discussion forum, Photoshop how to, web design tutorial. The search results will be the top […]

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How to Upgrade Wordpress And Update Plugins Automatically

Upgrade Wordpress blogs to the latest versions for security reasons and update plugins for compatibility.
So many people just don’t know how to do that!
These plugins come to rescue:
Wordpress Automatic Upgrade
Update Wordpress Plugins
Case Stevens: Check Out The Internet Marketing Resources That Make Your Website A Success

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Avoid Duplicate Content in your Articles and Blog Posts

If you use article marketing to improve your search engine ranking, you probably know that Google uses what it considers to be the first or original article and ignores the duplicate ones when it calculates your rankings. DupeFreePro is a free software application that lets you compare two articles for duplice content. More info at […]

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The Most Important Skill To Develop

Don’t waste time on fad tactics from self-proclaimed experts. Often what they ‘teach’ are theories that sound good versus proven techniques. Instead, invest time into the study of sales and marketing. The core skill of effective marketing (online this is often labeled as ‘traffic generation’), when implemented, will provide consistent profits.
Rob Toth: Rob Toth, author […]

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Centralize Your Marketing Around Your Core Business

As a marketer it’s easy to lose focus of your core business while you promote related products to your contact list. Why not send your audience back to your OWN site where ALL your recommendations are listed? By placing a Promo Code form on a central “review” page, you can direct your visitors […]

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Use Del.Icio.Us to Distribute Content to Twitter

I’m sure you already bookmark content on the web as you are browsing. Here’s a way to both organize your bookmarks and create new content for your blog, or Twitter stream. Create an account at http://del.icio.us add the ‘post to del.icio.us bookmarklet to your browser toolbar. Then use http://twitterfeed.com/ to post your bookmark feed […]

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Who Would You Take Flying Lessons From?

Don’t take flying lessons from anyone other than a qualified flight instructor. What do I mean? Don’t spend money and time implementing the suggestions of how to generate traffic, how to write effective sales copy, how to create an effective pay per click campaign, etc from anyone other than those who are proven as being […]

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