February 15, 2008 – 3:00 pm
Recent research shows that last minute shoppers respond to negative marketing messages and shop to avoid punishment. Early bird shoppers respond to positive marketing messages and shop to make the recipient happy. Not only that, last minute shoppers will pay more for for a product with a negative message than for a similar product with […]
February 14, 2008 – 3:15 pm
As soon as you can afford it, start to outsource. Not only will this free up time for more important business development tasks but by bringing in an expert (for graphic work, web design, copywriting, etc), you end up with a better presentation/product. Ideally you want subcontractors (or employees) working in the business while you […]
February 12, 2008 – 4:22 pm
It’s easy to waste time ‘pushing papers’ when you are trying to avoid doing something in your business that you don’t enjoy. For some folks this is web design, for others it’s calling back leads. Learn to fight through this procrastination or outsource that job to someone else. Pushing papers around will do nothing more […]
February 9, 2008 – 2:26 pm
Want more success? Lower your expectations.
Overly optimistic goals and deadlines you can’t meet make you feel like a failure—and echo down through everything else you do. Enough “failures” from unrealistic expectations, and you start to believe you are a failure. So you give up trying.
Set your expectations high enough to be a stretch, but low […]
February 5, 2008 – 5:30 pm
Do you suffer from lack of focus? Learn to just say no to some of the new courses, products and fads being introduced. Turn down irrelevant ebooks, webinars and teleconferences. You don’t need to become a human library … you need to become profitable! If a carpenter were to spend all his time reviewing and […]
February 5, 2008 – 5:29 pm
Tired of finding that ethically challenged bloggers and web site owners are using article crawlers, rogue bots and site scrapers to harvest your Ezine Articles content without making your link live? Ezine Articles won’t help you but Google will. Check out Google’s great solution to copyright violation. More info about Google’s response to the Digital […]
February 4, 2008 – 1:30 pm
If you are trying to drive traffic to a simple 1 or 2 page sales site then chances are you may not get much traffic from the search engines because of the lack of content. One way around this is to build a content site by using articles on the same topic as the product […]
February 4, 2008 – 1:29 pm
Tired of trying to find new buyers? Struggling to get your marketing message heard? Needing a quick profit jolt, but not finding it anywhere?
Look back to your existing group of buyers/customers/clients.
These are people who trust you enough to have sent you money once. They have experienced your product or service. You have […]
