Can you imagine building a house without blueprints? Jump in to a building project without a clear map of how it will come together, and you can expect a lot of wasted time and mistakes. True also for building or improving your online selling system. A clear, documented, system map takes a little […]
When writing your copy, consider these tips:
1. Bullets - use them for easy reading
2. Commands - tell visitors what to do; register today, sign up now, click here
3. Make it real - add a photo and signature to create a sense of trust
4. Headlines - make them catchy and informative
5. Navigation - clean and organized […]
Nothing matches the clarity you can gain from being able to visualize your entire online selling system from end to end. It’s one thing to have a picture of your system in your mind, and another thing entirely to have it all down on paper where you can all of the components, the flow between […]
Summize is a conversational search engine for Twitter. What it actually does is, it searches across Twitter conversions to match the word or phrase you are searching. The results are displayed in realtime and the latest tweets(or microblog posts!) are shown at the top.
An interesting thing(which you don’t get to see on conventional search engines) […]
Quantcast.com is the ultimate source for website demographics. All data is available instantly, free, & without logging in. This data is crucial when identifying your target market for your product or service. For example, if you are considering getting into the sporting goods/knife business you could look up Thompson Outdoors on Quantcast.com. You would learn […]
When writing articles, you always want to include a bio, or resource box as they are sometimes called. Don’t waste this valuable space with information about your teenage life, failed marriage or hobbies. Instead, keep it short, give interest piquing information and direct readers to do something; buy your product, subscribe to your list, download […]
- Subscribers sell themselves
- Answer questions
- Invite guest blogs
- Highlight client’s success
- Ask for feedback in comments
- Link to prospect’s blogs
- Build community on blog
- Track what’s read, comments left and visited
- Be a resource - link to relevant articles
- Promote blog via email
- Promote blog on social networking sites
- Supports Search Engine Optimization
- Creates […]
If you do something long enough, you develop tools to make the job more manageable, efficient, and effective.
Soon, those tools become indispensable. In other words, you wouldn’t want to do the job without them.
I’ve built a lot of online selling systems — for myself, for small business clients, for corporate clients, and for collaborative projects.
In […]
- Post a question and get an almost immediate response.
- Scanning Twittosphere can give you instant feel of what’s going on.
- Can send links through Twitter which leads to clickthroughs.
- Choose to participate or lurk from phone, if needed.
- Can catch up quickly if you aren’t online.
- Takes less than a minute where a blog […]
Press releases are a great way to get exposure for your business, but why?
- Exposure you receive is essentially an endorsement for your business. A press release is like a real-live endorsement.
- Link building. A well-crafted campaign can become a link building campaign.
- Coverage leads to more coverage. As your media exposure grows online and […]
