Monthly Archives: June 2008

Why You Need a System Map, Pt. 4 of 5: Increase Conversions

When you can clearly see the ‘choke points’ in your system it becomes easy to identify the most important places focus your optimization efforts. Visualizing your online selling system is the place to start before you begin any optimization efforts. For instance, split testing is one of the best ways to increase conversions. Your system […]

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So Your Not Newsworthy Huh?

Many small business owners tend to think they’re not newsworthy enough for the media to feature. Banish that thought! Often times the media is looking for a local angle, a unique story or a new topic that maybe they haven’t thought of. Create your story with facts and flare and you’ll be front page news […]

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Why You Need a System Map, Pt. 3 of 5: Scalability

Every product needs it’s own system and until the system is built and deployed, you don’t make money. If you do it yourself, without help, your profits will be constrained by the one resource you can’t get more of — your time. You’ll need a team to help you get new products to market. A […]

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Friendly Email Marketing

When writing emails and autoresponder messages, write as if you were talking to a friend. Address your readers by their first name only once or twice in your message. Repeating their name over and over is unnecessary, annoying and you end up sounding like a car salesman. You wouldn’t say your friends name repetitively in […]

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