Some companies position themselves as if to say “We suck less!” Hertz (not exactly) is a great example. What happens when your competition stops sucking so much?
If you are positioned as “less sucky”, your business is not defensible. Here, marketing matters. Don’t allow your competitor to undermine you by becoming competent!
Differentiate on being absolutely non-sucky, […]
This is what many online marketers equate with the term JV - get partners who can send you more visitors or sell your product to their list. And yes, this is one of the most powerful ways to leverage relationships in a JV deal. You find a partner (or many) who has access to your […]
The best time to build a list of keyword phrases for traffic generation is right after your product is written and you have a better idea of what keyword phrases would relate. To get targeted traffic, you need to use long- tail keywords (multikeyword phrases). Long-tail keywords are less popular and less competitive (equals less […]
I was lucky enough to catch Stuart Tan’s live video stream on uStream last night.
I was blown away by the value of the advice and strategies he provided.
Here’s the replay, it’s definitely worth the small amount of time it takes to watch this.
Free video streaming by UstreamStuart was nice enough to share the mindmap he […]
Online marketing can be lucrative without owning your own product. Many people make full time incomes simply promoting affiliate products. However, you really should consider developing your own product. Ownership allows you to JV with more people, collect a list of “buyers”, earn money from OTHERS as they sell as YOUR affiliate…the […]
JV in your backend sales Often overlooked, this is a savvy infopreneur’s most profitable use of JV arrangements. Unless you picked a very unique niche, chances are there are some others in your niche serving your audience - from a different viewpoint. And it is likely your audience (and later, customers) will find some of […]
When you present your reader with a long list of irresistible benefits, you crank up their Desire. Benefits excite readers — they need the report, now! Brainstorm every possible way your report will benefit your reader. Then, write those benefits in powerful bullets — using active verbs to pull the reader into each bullet.
Kevin […]
Your plan should reflect current performance of your business by a systematic assessment and reporting process, that measures against stated objectives. And it should project actions and steps necessary to undertake in the near future. From there, more general and less detailed ideas can be developed for the directions the business should take on the […]
More than money, I find that most Infopreneurs are motivated by freedom. We want to be independent of the need to go to a J.O.B every day. We want the freedom to work on the things that are fueled by our passion — not just our need for income. When is your Independence Day? Pick […]
I’m starting to hear a lot of buzz about http://www.evernote.com, and the reviews are positive so far. The tool is essentially a searchable storage bin for everything you want to remember. The big difference between this tool and some of the online bookmarking tools is evernote allows you to capture images offlineand easily store and […]
