Writing is something that every Internet marketer needs, but not all feel comfortable doing. While you can definitely outsource this aspect of your business, there are some things that you are going to need to write yourself. In order to make writing as painless as possible, allow yourself a rough draft. Just start writing and […]
Social media marketing is about revealing and sharing your personality. Authenticity and transparency are its lenses, through which you focus the attention of your audience towards the things you want them to see and experience. By aligning your brand with your personality, you maximize your social media interaction. Your identity is who you are. Your […]
Stories are great to pull your readers deeper into your sales letter. People love stories. They get involved in them and have to know how they end. Early on, reveal what is in it for the reader. What will they get out of it? Consider the universal emotional triggers: make money, save money, save time, […]