What is marketing? Have you ever tried to answer that question? Although we do marketing every day, providing a clear definition of marketing is a bit of a challenge. Here’s the definition I use: “Marketing is the business activity of creating value, communicating value, and exchanging value to satisfy the needs of businesses and […]
April 16, 2008 – 10:56 am
One of the things I love about being an Infopreneur is that I don’t really have to worry about competition. In fact, the best niches have a lot of competitive activity. It’s the best way to know that there is money in the niche. In most cases, your competitors are your best prospects for […]
March 15, 2008 – 12:06 pm
I really don’t like testing, but I force my team and I to make sure that testing is a key part of every process we use to run my business. After spending over two hours deploying and testing a new autoresponder series, I’m so done with deploying testing my own stuff. Aside from […]
Each potential source of traffic (PPC, Affiliates, Banners, Exchanges, etc.) carries with it a learning and testing curve before it can deliver maximum profit to your business. Don’t try to develop many streams at once. Instead, focus on one traffic strategy and stick with it until you have perfected it or proven it ineffective.
Doug Hudiburg: […]
Entrepreneurs have a unique and wonderful ability to see possibilities where others just see problems. Our creative minds can envision innovative ways to provide value or solve problems, but big thinking can be a rut when not combined with immediate action. Don’t confuse the excitement of your big idea with progress toward building […]
January 22, 2008 – 7:17 am
By nature, Infopreneurs are content creators. Whether it is on a blog, in an ebook, in a forum, or some other online medium, you can be sure that much of your time will be spent creating content. To more conent faster, look for ways to let others create content for you. Multi-author blogs, forums, […]
January 8, 2008 – 8:24 am
The inevitable outcome of growth is the need to delegate some of the tasks you might have been doing yourself and the best tasks to delegate are repetitive processes. But in order to delegate effectively you must be able to communicate clearly. Write out all of the steps of your process and take some time […]
December 17, 2007 – 7:29 am
You’ve heard of Podcasting right? Podcasting is nothing more than syndicating audio recordings using the iTunes and other Podcast channels. Want to tap into this growing trend? Search Google and iTunes.com for podcasts in your niche. Listen to a few shows, then contact the podcaster and offer to be a guest. Send them a press […]
November 30, 2007 – 6:06 pm
Twitter is an great tool for connecting with colleagues, JV partners, and peers. And now with a new tool available at www.TweetScan.com, you can evesdrop on the conversations in your niche. Just visit the site, put in a keyword, and see who is saying what. This is also a great way to expand your Twitter […]
