October 16, 2008 – 9:26 pm
There is nothing more powerful in marketing than knowing your target audience intimately. It is for this reason that I like to take opportunities to talk, on the phone, directly to people in my audience. I recently spent an hour on the phone with a customer and came away with new insight, great ideas, and […]
October 15, 2008 – 9:22 pm
Think about this? Why do banks ask people to complete business plans with everything meticulously detailed? From the marketing plan, through to the budgeting, through to the cashflow and profit and loss forecasts? Just to make life more difficult? No, it’a because they know that with a strategy or plan in place there is far […]
October 14, 2008 – 9:21 pm
Before you declare your product complete, make sure to add some pictures. Graphics add “pop” and should be used in your product, with moderation of course. Graphics every few pages will help get your point across and break up the big blocks of text. You can find royalty free images online and place them in […]
October 13, 2008 – 9:20 pm
We want an easy fix for everything in this age of instant everything. When it comes to success, there is NO easy fix, no matter what people tell you. It takes work, it takes effort and it takes patience. However most people are convinced that there is some magic formula that will take them there […]
October 12, 2008 – 9:19 pm
It’s so easy to get overloaded with statistics when you are tracking marketing results. You can spend hours looking at your analytics tool and still come away with very little in the way of actionable decisions. Before you start wading through statistics, put your questions down on paper. Then find the stats that generate the […]
October 9, 2008 – 9:28 pm
You can add professional touches like a Table of Contents and introduction to make your book appear more valuable. Your introduction should give the reader some background on your expertise and why you wrote the book. Your table of contents will give your readers an order to look forward to. These special touches will give […]
October 8, 2008 – 9:42 pm
I’ve met many people that didn’t want to do certain tasks till the next day, or the next week, which if only they had done would have resulted in far more business for them. These things have a way of making sure that life remains a struggle, if you put them off. Don’t. Do what […]
October 7, 2008 – 9:36 pm
Editing and proofreading your ebook is one of the most important steps that you can take in product creation. Nothing makes your credibility drop faster than having a written product with errors in it. No matter what other people tell you, good writing is necessary for online success. Double and triple check your work before […]
October 6, 2008 – 9:55 pm
Want a simple way to add value to your product without having to do a whole lot of extra work? Add a list of resources to the end of your ebook that will help your readers learn more about the topic. The resource list can be a collection of all of your links and findings […]
October 5, 2008 – 9:45 pm
Flowcharting is a critical function in business. What you can never clearly explain in words can be done simply and elegantly with boxes, text, and arrows. If you don’t flowchart your processes now, it’s time to start. Because I flowchart frequently, I was happy to recently discover DIA, an open-source flowchart tool that does everything […]
