Author Archives: Josh Klein

I think about, write about, and create web strategies. Sometimes the strategies are for businesses, sometimes for individuals, and always for civilization.

Who Dresses Up Like You?

August 7, 2008 – 11:17 pm

For Halloween, some people dress up as Youtube. They also dress up as Google (but not Yahoo), iPods (but not Zunes), and so on.
Creating fans, enthusiasts, evangelists - or passionate detractors - allows your message to be spread even after you’ve finished talking.
Why don’t people dress up as you?
Josh Klein: Author of “Josh Klein Web […]


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Be Absolutely Non-Sucky

July 31, 2008 – 11:15 pm

Some companies position themselves as if to say “We suck less!” Hertz (not exactly) is a great example. What happens when your competition stops sucking so much?
If you are positioned as “less sucky”, your business is not defensible. Here, marketing matters. Don’t allow your competitor to undermine you by becoming competent!
Differentiate on being absolutely non-sucky, […]


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