Author Archives: Melody Spier

What could you do with an extra hour?

Paying a virtual assistant for just one hour could get your:
1. Email or customer service managed
2. Website content updated
3. Blog posts scheduled
4. Marketing material sent
5. Autoresponder messages loaded
6. Article or press release submitted
Or perhaps a combination of these. One hour, that’s all it takes to reduce the pressures of administrative tasks. So what could you […]


Get Double Duty From Press Releases

Once you’ve submitted your press release and allowed time for it to be published, rework it a bit, add a bio and turn it into an article. The information is still good and with just a few tweaks, webmasters will be happy to post it as an article.
Melody Spier: Don’t let day-to-day tasks overwhelm you! […]


So Your Not Newsworthy Huh?

Many small business owners tend to think they’re not newsworthy enough for the media to feature. Banish that thought! Often times the media is looking for a local angle, a unique story or a new topic that maybe they haven’t thought of. Create your story with facts and flare and you’ll be front page news […]


Friendly Email Marketing

When writing emails and autoresponder messages, write as if you were talking to a friend. Address your readers by their first name only once or twice in your message. Repeating their name over and over is unnecessary, annoying and you end up sounding like a car salesman. You wouldn’t say your friends name repetitively in […]


5 Tips For Increasing Conversions

When writing your copy, consider these tips:
1. Bullets - use them for easy reading
2. Commands - tell visitors what to do; register today, sign up now, click here
3. Make it real - add a photo and signature to create a sense of trust
4. Headlines - make them catchy and informative
5. Navigation - clean and organized […]


Make Your Resource Box Work

When writing articles, you always want to include a bio, or resource box as they are sometimes called. Don’t waste this valuable space with information about your teenage life, failed marriage or hobbies. Instead, keep it short, give interest piquing information and direct readers to do something; buy your product, subscribe to your list, download […]


Stress Free Press Releases

Consider this when formatting a press release:
1. Headlines have one purpose - to grab attention
2. The first paragraph should always answer who, what, when, where, why & how
3. Stick to facts and include benefits and statistics… be able to back them up
4. Avoid hype. Write a story, not a sales pitch
5. Always include a cover […]


Use Two-Part Articles to Drive Traffic

When writing articles, consider turning longer ones into two parts. Post both to your web site, then submit part one to article directories and include a link to part two at the bottom or in your bio. People will have to come to your website to finish reading.
Melody Spier: Don’t let day-to-day tasks overwhelm you! […]


Defining Your Target Market

When defining your target market, ask yourself this question; “Who would benefit most from my product or service?”As you answer, be sure to include things like the customer’s age, gender, marital status, profession, income, demographic area and so forth. The more you know about your target market, the better you can cater to their wants […]