Sales is closely tied to trust. This holds true for your online sales as well. To increase your sales, constantly work to establish more rapport and credibility with your visitors. Show proof where possible (screenshots, testimonials). Include your picture, as well as a live video or audio introduction when appropriate.
Rob Toth: Rob Toth, author of […]
February 28, 2008 – 11:57 am
‘Steal’ good ideas from your competitors (ie: adapt their techniques to your own vs. plagiarizing) but avoid their pitfalls and you’ll quickly get ahead of them. An Internet based business is often very transparent giving you a terrific opportunity to model your business after your successful competitors.
Rob Toth: Rob Toth, author of Dear Employee Your […]
February 26, 2008 – 9:20 am
Need to learn a bit about a software package, get a refresher on a certain skill or otherwise just research a topic? Search for your keyword + “discussion forum” or “tutorial” or “how to” for immediate answers. Example: Internet marketing discussion forum, Photoshop how to, web design tutorial. The search results will be the top […]
February 22, 2008 – 12:52 pm
Don’t waste time on fad tactics from self-proclaimed experts. Often what they ‘teach’ are theories that sound good versus proven techniques. Instead, invest time into the study of sales and marketing. The core skill of effective marketing (online this is often labeled as ‘traffic generation’), when implemented, will provide consistent profits.
Rob Toth: Rob Toth, author […]
February 19, 2008 – 10:25 am
Don’t take flying lessons from anyone other than a qualified flight instructor. What do I mean? Don’t spend money and time implementing the suggestions of how to generate traffic, how to write effective sales copy, how to create an effective pay per click campaign, etc from anyone other than those who are proven as being […]
February 14, 2008 – 3:15 pm
As soon as you can afford it, start to outsource. Not only will this free up time for more important business development tasks but by bringing in an expert (for graphic work, web design, copywriting, etc), you end up with a better presentation/product. Ideally you want subcontractors (or employees) working in the business while you […]
February 12, 2008 – 4:22 pm
It’s easy to waste time ‘pushing papers’ when you are trying to avoid doing something in your business that you don’t enjoy. For some folks this is web design, for others it’s calling back leads. Learn to fight through this procrastination or outsource that job to someone else. Pushing papers around will do nothing more […]
February 5, 2008 – 5:30 pm
Do you suffer from lack of focus? Learn to just say no to some of the new courses, products and fads being introduced. Turn down irrelevant ebooks, webinars and teleconferences. You don’t need to become a human library … you need to become profitable! If a carpenter were to spend all his time reviewing and […]
January 29, 2008 – 3:40 pm
A basic step that you can take to ensure higher click throughs for your affiliate offers is to not promote affiliate links directly. Affiliate links are easy to spot, allow for commissions to be ’stolen’, brand somebody else’s website (not yours) and put them in control. Instead use domains, subdomains, HTML or Javascript redirects or […]
January 28, 2008 – 10:37 am
Everyone starts at zero. Every single entrepreneur you will hear of or learn from started with zero web sites, zero products, zero visitors, zero subscribers and zero sales. The difference is they decided to get to work and start building from there. Inexperience, lack of funding, no products, no list is where you most likely […]
