January 25, 2008 – 11:55 am
If your business model revolves around having you or your website perceived as an authority for the market … then you need to make sure you project confidence and direction in all of your communications. It might even hinge on the verge of arrogance. Your subscribers and clients need to see this, just like passengers […]
November 26, 2007 – 11:41 am
Let your competitors focus on grabbing visitor attention with PPC, ezines, blogs and purely online traffic… but for added profits, remind yourself that the phone and direct mail have produced billions of dollars in sales in the past… and that’s not going to change anytime soon. Use multiple media and communication channels to better get […]
November 10, 2007 – 10:01 am
Since I’m interviewing Rob Toth on Tuesday night at 9pm EST about creating urgency in offers, It’s been on my mind a little bit.
What I’ve really been thinking about is the role of urgency in creating an irresistible offer, and it made me remember an article I wrote for my (now closed) small business marketing […]
November 9, 2007 – 2:39 am
I just got done with a Skype chat with Rob Toth going over some details of a Teleseminar we have planned for this coming Tuesday (6pm PST). I gotta tell you, this guy blows me away. He’s got a super-fast marketing mind.
We’ll be covering some great stuff about how to crank up […]
October 26, 2007 – 5:57 am
With visitor stats, opt-in stats, affiliate click tracking stats, multiple merchant accounts… it can be a little too easy to get lost with constantly logging into accounts to monitor the newest traffic, newest subscribers and newest sales. Remember this though: The egg doesn’t boil faster because you watch it… it boils faster because you TURNED […]
October 11, 2007 – 1:49 pm
If your audience is made up of executives and corporate professionals then “Hey Jim, it’s Rob here with a quick message about a kick ass product I just saw” won’t resonate with them too well. On the other hand, if your audience is novices then “Good morning Jim, Rob Toth of 27AM Network, Inc here […]
September 28, 2007 – 12:25 pm
Create a habit and make sure that your “to do” items are always written down and prioritized for importance. You won’t be able to accomplish everything in a day, so put your most profitable steps first and work through those. But make sure you put your thoughts in writing. If they’re left cooking in the […]
