As you start to do research on your topic, start building a “swipe file” based on other products in your niche, articles you run across and possible joint ventures. The purpose of creating a swipe file isn’t about copying. It’s about seeing what is working and what’s not. Get inspiration from other people’s sales letters, keywords and product ideas. Other products can’t cover every aspect of the niche topic. Look for holes in the marketplace and areas that other marketers have missed entirely. As you build your swipe file you’ll be able to clearly see what approach you should take with your product.
Ewen Chia: Excerpted from “Ebook Business in a Box” a complete guide to creating your own infoproduct and selling it successfully online…
One Comment
I use a swipe all the time and it’s the greatest thing for breaking a creative drought. I find two interesting things happen. Firstly, you get really good at spotting innovative and interesting things. Secondly, when you go back and review your swipe file often your perception of your “swiped” item has changed - often for the better.
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