Any copywriter will tell you about a 4-part formula for selling: AIDA. A - Attention I - Interest D - Desire A - Action Of the 4 components, the first two are yours for the asking - on Twitter. Your followers chose to be in your network for a reason. You already have their attention. You’ve got to work on the INTEREST. And that’s where too many Twitter marketers fall flat on their face
Dr. Mani: Excerpted from “How to Profit From Twitter” a special report on the intelligent use of Twitter for marketing…