Social media marketing is about revealing and sharing your personality. Authenticity and transparency are its lenses, through which you focus the attention of your audience towards the things you want them to see and experience. By aligning your brand with your personality, you maximize your social media interaction. Your identity is who you are. Your brand is what you want to be perceived as.
Dr. Mani: Excerpted from “How to Profit From Twitter” a special report on the intelligent use of Twitter for marketing…