Category Archives: Best Of

Schedule Your Independence Day

More than money, I find that most Infopreneurs are motivated by freedom.  We want to be independent of the need to go to a J.O.B every day. We want the freedom to work on the things that are fueled by our passion — not  just our need for income.  When is your Independence Day? Pick […]

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Try Evernote - Your External Brain

I’m starting to hear a lot of buzz about http://www.evernote.com, and the reviews are positive so far. The tool is essentially a searchable storage bin for everything you want to remember. The big difference between this tool and some of the online bookmarking tools is evernote allows you to capture images offlineand easily store and […]

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Joint Ventures Tap The Power of Leverage

Leverage - the ability to take additional advantage of all existing assets and strengths - is one of the key competitive edges an infopreneur can gain over the rest of the marketplace. If you can leverage assets better than others, you will always win. And joint ventures employ the best form of leverage - because […]

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SEO 2020 = Great Keyword Research Too

Since Overture disappeared from the keyword research scene, another great service has appeared. SEO 2020 has a keyword suggestion tool that also gives you a lot of other information. Go to: http://tinyurl.com/5m7d7m and enter your keyword or keyword phrase and click on
“Suggest!”. Note: Sometimes you’ll get an error warning if the service is busy don’t […]

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Something for Your Toolbox: Open Office

To create downloadable reports and e-books, you need
software that will convert your documents to PDF. PDF files
are easy to distribute, and readable by just about every
computer on the planet. There is a great free writing
software that will also let you make very professional PDF
files. Open Office is an open source project used by many
infopreneurs to […]

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Promote Your Business For Free #7

Make a list of all the advocates of your business. These are
the people who like you so much that they will advertise
your business for FREE. This list could be a combination of
friends, relatives, business associates and clients. Keep
these important players informed about the successes of your
business and any new announcements of your business.
Debbie Bermont: President […]

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Free or Low Cost Trial Periods?

How many free trial software packages did you really test?
Giving away free trials simply postpones the burden of
making a decision to buy. Therefore, by using free trials,
you will end up with tons of prospects who never wanted to
buy in the first place. A better approach is to offer a low
cost trial period.
From Case Stevens’ Affordable […]

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You Must Have Your Own Affiliate Program

The more affiliates you have, the bigger your profits become. In fact, if you can take your customers and turn them into affiliates, by TRAINING them to become affiliates, you have an even bigger chance of profits because you have people who already love your product selling it for you! It’s what I call turning […]

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Price is about Perception

If you take the time and trouble to educate your market about what your product or service can do for them, explain the benefits they will get from their purchase, dimensionalize it and make them come alive in your prospect’s mind, and even compare and contrast these same benefits against what they pay for other […]

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Why it is Important to Test and Tweak your Sales Process

Suppose you have a $50 product and it costs you $40 to get 100 prospects. Of these 100, 1% buys your product. The result is $50revenue, $40 cost and $10 profits. Now, through minor changes to your sales process, you are able to get 2 sales per 100 visitors. You justmade $100, expenses still are […]

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