September 22, 2008 – 9:41 pm
As part of my VisiOlo project, I’ve been developing what I call “Dashboard Metrics” — key measurements of the “health” of your marketing systems. Here are the ones I’ve identified so far: Profit Per Visitor, Total Prospects (list size), Total Customers (list size), Average Daily Sales, Sales Per Customer, Total Opt-in Conversion, Total Sales Conversion, […]
September 21, 2008 – 9:39 pm
As you start to do research on your topic, start building a “swipe file” based on other products in your niche, articles you run across and possible joint ventures. The purpose of creating a swipe file isn’t about copying. It’s about seeing what is working and what’s not. Get inspiration from other people’s sales letters, […]
September 18, 2008 – 9:38 pm
Analyzing stats like click through rates and traffic is important for any Internet marketer. Often these tasks become a daily compulsion, or they are ignored entirely. Since this function of your business can sometimes be overwhelming, especially if you have a lot of sites to track, you need to come up with a list of […]
September 17, 2008 – 9:37 pm
Stuck for product ideas? Try searching on niche forums. When you use forums for your product creation research you’ll not only find great ideas but you’ll also find a ready and willing group of buyers. Use a search engine to find forums and then search through the threads. Find the frequently asked questions section in […]
September 16, 2008 – 9:35 pm
When people talk about “conversion rates” they are usually talking about “sales conversions” — total sales divided by total visitors (for a specific time frame), but there is more to the picture than just that. Every step in your sales process is a “conversion point” and measuring how well each step does at getting the […]
September 15, 2008 – 9:34 pm
If you’re stuck for product ideas, try this alternative approach to finding a topic. Instead of starting with a niche and then trying to come up with a topic, start with a list of topics. Brainstorm topics based on your interests, your expertise and your experiences (and those of your friends and family). It’s easier […]
September 14, 2008 – 9:33 pm
When you’re working, even if you’ve planned your work, you need to ask yourself if you’re using your time wisely. Some days will be full of “operations” type activities, while other days may be focused on writing or analyzing. It’s up to you to make sure that you touch on each major activity area but […]
September 11, 2008 – 9:32 pm
When you start creating your product, you may have trouble coming up with topic ideas. The brainstorming process is essential to finding the write topic to write about. The best way to find topics is to start writing down everything that comes to mind when you think about your niche. Don’t analyze your ideas too […]
September 10, 2008 – 9:31 pm
Creating a product doesn’t have to mean creating an ebook. There are many different ways to create a product and many different ways to make use of your product. In addition to ebooks, you can create special reports, video series, audio interviews and e-mail courses. You can use your product as a retail product, as […]
September 9, 2008 – 9:30 pm
Every “guru” will tell you that it is important to track key metrics in your sales system, but there are so many things to measure, it is often hard to know what to focus on. One of the key metrics that Infopreneurs should track is Sales Per Visitor. Simply count how many visits you had […]
