When you include the table of contents on the sales page it increases your conversion rate. Adding the TOC lowers the risk that your buyer takes by purchasing your product. They know exactly what they are getting when they buy from you. Use chapter titles that sell. Address the major topics that your niche is […]
There is nothing more powerful in marketing than knowing your target audience intimately. It is for this reason that I like to take opportunities to talk, on the phone, directly to people in my audience. I recently spent an hour on the phone with a customer and came away with new insight, great ideas, and […]
Think about this? Why do banks ask people to complete business plans with everything meticulously detailed? From the marketing plan, through to the budgeting, through to the cashflow and profit and loss forecasts? Just to make life more difficult? No, it’a because they know that with a strategy or plan in place there is far […]