Category Archives: Blogging

13 Ways to Use Your Blog to Improve Your Sales Process

- Subscribers sell themselves
- Answer questions
- Invite guest blogs
- Highlight client’s success
- Ask for feedback in comments
- Link to prospect’s blogs
- Build community on blog
- Track what’s read, comments left and visited
- Be a resource - link to relevant articles
- Promote blog via email
- Promote blog on social networking sites
- Supports Search Engine Optimization
- Creates […]

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Five Lessons from Newspapers to Boost Your Blog’s Circulation

- Chop it down 4 inches! Cut 800 words by 50% to be concise.
- What’s the hook? Where’s the lead? Put the most important details first then lesser important
- Headlines: the ultimate salesman for your story. Grab your reader with the headline or they may not stick around.
- Captions: the Cinderella sentences. Be sure to […]

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Why Bloggers Should Have a Privacy Policy, and 9 Points to Include in Yours

Creating a unique private policy isn’t difficult:
1. Be explicit about not selling or giving away email addresses
2. Discuss tracking uses on your blog
3. Emphasize you’re NOT responsible for policies of links to your site
4. Reserve the right to change policy at any time
5. Provide contact information for users
6. Easily understood is best
7. Follow your own […]

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Search Engine Traffic & New Blogs

Tips how new blogs can increase search engine traffic:
1. Build your blog on solid SEO framework
2. Be patient.
3. Build links.
4. Add new content regularly.
5. Promote your blog with social media.
6. Pay attention to post titles.
7. Remove duplicate content.
8. Use custom slugs.
9. Use Google Webmaster Tools for the most productive search phrases.
10. Research keywords.
11.Write for people, […]

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20 Types of Pages that Every Blogger Should Consider

Here are some essential ‘pages’ to put on your business blog:
1. About
2. Contact
3. Press
4. Disclaimer
5. FAQ
6. Subscribe
7. Advertise with Us
8. Series - Compilation
9. Series – Central
10. Affiliate Pre-Sell
11. Services
12. Key Information
13. Landing
14. Sneeze
15. Testimonial
16. Event Specific
17. 404
18. Special Projects
19. Guest Blogger
20. Archives
Darren Rowse: Paraphrased from the “Problogger” blog.

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Blog Tag Line: 3 items to squeeze in if you can

Here are 3 things you must try to include in the tag line:
1. Who is the blog for – designed for who needs to read this
2. What’s in it for the readers – How are you going to enrich their lives?
3. Your name and some sort of title – akin to “blog expert” or “author […]

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Treating Your Blog as a Business: 8 Aspects to Consider

If you are in business, it is important to treat your blog as a business rather than treating it as a hobby. How do you do this?
1. Goals for specific periods of time
2. Accountability by tracking yourself
3. Priority by blogging regularly
4. Scheduling a specific time
5. Time Management
6. Spending when it is necessary
7. Bookkeeping of income […]

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How to Build a Successful News Blog: 10 Information Sources You Can Use

Here are 10 information sources you can use for your next news blog:
1. Other blogs in the same niche.
2. Social news and bookmarking websites.
3. Keyword watchlists.
4. Meme trackers.
5. News Aggregators.
6. Online newspapers and magazines.
7. Academic journals and trade publications.
8. Press releases and media contacts.
9. Insider information.
10. Reader tips. Make sure your tips hotline is clearly […]

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17 Tips for Getting Bloggers to Write About You

Have a link. Have a permanent link. Have a link for everything. Use real links. Use links that go to pages. Flash sites stink. Streams stink. Put your URL on your images. Linking policies are ridiculous. Don’t worry about “bandwidth stealing.” Offer high-res images. Forget the “copyright protection” Javascript. Let bloggers know how you’d like […]

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WP YouTube - A Handy & Fashionable Way to Show YouTube Videos

To add the YouTube code, I had two choices. Use the text editor OR install a plug-in. Now, I’m proficient enough with a text editor, but I still like to be able to quickly preview the end result. Instead, I chose the WP YouTube plug-in. Not only can I paste in the YouTube videos easily, […]

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