If your writing has become bloated and sluggish, perhaps what you need is a little exercise to trim the fat and energize your selling copy. Write a complete, action-inducing sales pitch that can be spoken aloud in 60 seconds. It must be a complete sales pitch with a specific call to action. You must be […]
March 27, 2008 – 10:41 am
1. Michel Fortin shared with me that you should use 1 PS, or 3PS’s… and never 2 PS’s. Michel’s tests showed 2 PS’s almost always convert the worst.
2. Treat PS’s as valuable real estate and put your best selling arguments here. Restate the main benefit of your product, the guarantee, … and/or even a true […]
March 20, 2008 – 11:41 pm
After reading today’s tip, I poked around on CommonCraft.com to view some more videos. These guys are really, really good communicators. I was particularly impressed with their client work. If every marketer had their story down as well as the ones created by Sachi and Lee, we wouldn’t have much left to do! […]
Case Studies make a point or teach a lesson. 1) Structure it like a story. Make sure there’s a logical flow. 2) Include lots of details describing both the problem and the solution. 3) Use quotes to give your case study its authenticity. Don’t dumb them down so they sound generic. 4) Make sure everyone […]
February 15, 2008 – 3:00 pm
Recent research shows that last minute shoppers respond to negative marketing messages and shop to avoid punishment. Early bird shoppers respond to positive marketing messages and shop to make the recipient happy. Not only that, last minute shoppers will pay more for for a product with a negative message than for a similar product with […]
January 14, 2008 – 8:29 am
Successful copy tells the reader *why* upfront because they always ask. And if you don’t tell them, they’re left wondering why you left it out. It is a direct advantage to tell your prospects why they should buy from you. You want to tell them the five major reasons why: 1. Why you (the reader) […]
December 20, 2007 – 8:20 am
According to Gary Bencivenga, the two most important words in marketing are ‘Yeah, sure.’ Because in people don’t believe your marketing claims. Gary’s point: PROVE what you say is true…then people will pay attention to you. I changed one headline by adding the words ‘proof below’ and BANG…increased conversion. Read it here.
David Frey Marketing Consultant […]
December 19, 2007 – 9:27 am
A set of three bullet points is the most effective use of the format. You might also find that list posts with three items will draw people in, because you’ve boiled things down to the essence with no fluff. And there’s a reason why people like to be presented with three choices rather than two […]
December 12, 2007 – 12:51 pm
“Bill Me Later” is a great way to sweeten an existing offer. This gives you some of the promotional power of a free trial offer but with a stronger sense of obligation. It appeals to the modern consumer who has been trained to postpone payment until the last possible moment. It can double response over […]
November 27, 2007 – 2:23 pm
Testimonials are a critical component of any sales letter, and they are not hard to get. Here are five approaches you can take to get testimonials: 1) use beta testers 2) ask friends and family 3) Ask experts in your field for a review 4) Ask for reviews in a forum within your niche. No […]
