December 20, 2007 – 8:20 am
According to Gary Bencivenga, the two most important words in marketing are ‘Yeah, sure.’ Because in people don’t believe your marketing claims. Gary’s point: PROVE what you say is true…then people will pay attention to you. I changed one headline by adding the words ‘proof below’ and BANG…increased conversion. Read it here.
David Frey Marketing Consultant […]
December 19, 2007 – 9:27 am
A set of three bullet points is the most effective use of the format. You might also find that list posts with three items will draw people in, because you’ve boiled things down to the essence with no fluff. And there’s a reason why people like to be presented with three choices rather than two […]
December 12, 2007 – 12:51 pm
“Bill Me Later” is a great way to sweeten an existing offer. This gives you some of the promotional power of a free trial offer but with a stronger sense of obligation. It appeals to the modern consumer who has been trained to postpone payment until the last possible moment. It can double response over […]
November 27, 2007 – 2:23 pm
Testimonials are a critical component of any sales letter, and they are not hard to get. Here are five approaches you can take to get testimonials: 1) use beta testers 2) ask friends and family 3) Ask experts in your field for a review 4) Ask for reviews in a forum within your niche. No […]
November 2, 2007 – 7:38 am
Think of your email Subject line as the teaser copy on the envelope of a direct mail piece. Envelope teaser copy has one over-riding purpose — to get the envelope opened! And the purpose of your email Subject line is to get the email opened!
Russ Phelps: Master Copy Writer/Marketing Consultant
C-Panel Magic “How To Run Your […]
October 29, 2007 – 1:58 pm
Even after you’ve presented all the benefits of your product, the prospect will still doubt you. They might want all your claims to be true, but they still need a reason to trust you. To build your credibility you need to present the prospect with testimonials from satisfied customers. This provides valuable ’social proof’ that […]
October 22, 2007 – 6:40 am
“Things” This is the all-inclusive, I’m-not- really-sure-what-I’m-trying-to-tell-you cop out. If you HAVE to use a generalization in your sales copy, instead of using the word “things,” use the phrase “tips, tricks, and techniques.” That’s an easy “catch all” phrase to use and it is a lot more powerful than “things.”
Jim Edwards: Discover the Amazing Easy […]
October 19, 2007 – 9:27 am
Your offer is the most important part of your letter. Your offer should be irresistible! You want your reader to say to themselves, “I’d be stupid not to take advantage of this deal.” To make your offer even more irresistible you need to take all the risk out of the purchase and include a risk-free […]
October 10, 2007 – 1:51 pm
A benefit is the favorable result(s) the buyer derives from buying your product! This includes both tangible and intangible benefits. For example, making or saving money, feeling happier, more powerful, more joyful, sexier, healthier, smarter or wiser, more attractive or energetic, safer, more likeable, more respected or rewarded, etc.
Russ Phelps: Master Copy Writer/Marketing Consultant
“Recipe For […]
September 27, 2007 – 10:59 am
Once you have your prospect’s attention you need to gain their interest by spelling out the problem and how it feels to have that problem. The prospect should say to himself, “Yeah, that’s exactly how I feel” when they read your letter. Present the problem and then really press buttons and dump salt in that […]
