1. Michel Fortin shared with me that you should use 1 PS, or 3PS’s… and never 2 PS’s. Michel’s tests showed 2 PS’s almost always convert the worst.
2. Treat PS’s as valuable real estate and put your best selling arguments here. Restate the main benefit of your product, the guarantee, … and/or even a true […]
After reading today’s tip, I poked around on CommonCraft.com to view some more videos. These guys are really, really good communicators. I was particularly impressed with their client work. If every marketer had their story down as well as the ones created by Sachi and Lee, we wouldn’t have much left to do! […]
Case Studies make a point or teach a lesson. 1) Structure it like a story. Make sure there’s a logical flow. 2) Include lots of details describing both the problem and the solution. 3) Use quotes to give your case study its authenticity. Don’t dumb them down so they sound generic. 4) Make sure everyone […]