Category Archives: CRO

An "Improved Terms" Classic Offer

December 12, 2007 – 12:51 pm

“Bill Me Later” is a great way to sweeten an existing offer.  This gives you some of the promotional power of a free trial offer but with a stronger sense of obligation. It appeals to the modern consumer who has been trained to postpone payment until the last possible moment. It can double response over […]

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By guest | Also posted in Copywriting, Internet Marketing Tips | Tagged | Comments (0)

Free Marketing Ace Teleseminar: "Conversion Magic: Same Traffic. More Money."

November 10, 2007 – 2:21 pm

As I mentioned in the previous post, I’ll be Interviewing Rob Toth about using urgency in your offers as a way to increase conversions. I always enjoy phone conversations with Rob and I know you will to. Not to mention, you’ll come away with ready-to-use tactics for sweeting your offer with urgency.
If you want […]

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By admin | Also posted in Internet Marketing Tips, Messaging | Comments (5)

A Recipe for an Irresistable Offer

November 10, 2007 – 10:01 am

Since I’m interviewing Rob Toth on Tuesday night at 9pm EST about creating urgency in offers, It’s been on my mind a little bit.
What I’ve really been thinking about is the role of urgency in creating an irresistible offer, and it made me remember an article I wrote for my (now closed) small business marketing […]

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By RobToth_dot_com | Also posted in Internet Marketing Tips, Marketing Technology, Messaging, podcast | Comments (2)