When you present your reader with a long list of irresistible benefits, you crank up their Desire. Benefits excite readers — they need the report, now! Brainstorm every possible way your report will benefit your reader. Then, write those benefits in powerful bullets — using active verbs to pull the reader into each bullet.
Kevin […]
Your plan should reflect current performance of your business by a systematic assessment and reporting process, that measures against stated objectives. And it should project actions and steps necessary to undertake in the near future. From there, more general and less detailed ideas can be developed for the directions the business should take on the […]
More than money, I find that most Infopreneurs are motivated by freedom. We want to be independent of the need to go to a J.O.B every day. We want the freedom to work on the things that are fueled by our passion — not just our need for income. When is your Independence Day? Pick […]
I’m starting to hear a lot of buzz about http://www.evernote.com, and the reviews are positive so far. The tool is essentially a searchable storage bin for everything you want to remember. The big difference between this tool and some of the online bookmarking tools is evernote allows you to capture images offlineand easily store and […]
Leverage - the ability to take additional advantage of all existing assets and strengths - is one of the key competitive edges an infopreneur can gain over the rest of the marketplace. If you can leverage assets better than others, you will always win. And joint ventures employ the best form of leverage - because […]
Since Overture disappeared from the keyword research scene, another great service has appeared. SEO 2020 has a keyword suggestion tool that also gives you a lot of other information. Go to: http://tinyurl.com/5m7d7m and enter your keyword or keyword phrase and click on
“Suggest!”. Note: Sometimes you’ll get an error warning if the service is busy don’t […]
To create downloadable reports and e-books, you need
software that will convert your documents to PDF. PDF files
are easy to distribute, and readable by just about every
computer on the planet. There is a great free writing
software that will also let you make very professional PDF
files. Open Office is an open source project used by many
infopreneurs to […]
Make a list of all the advocates of your business. These are
the people who like you so much that they will advertise
your business for FREE. This list could be a combination of
friends, relatives, business associates and clients. Keep
these important players informed about the successes of your
business and any new announcements of your business.
Debbie Bermont: President […]
How many free trial software packages did you really test?
Giving away free trials simply postpones the burden of
making a decision to buy. Therefore, by using free trials,
you will end up with tons of prospects who never wanted to
buy in the first place. A better approach is to offer a low
cost trial period.
From Case Stevens’ Affordable […]
A great site for discovering what people want is 43 Things, where members answer the question “What do you want to do with your life?” As of last count, there were “1,079,901 people in 12,943 cities” writing down what they want to do. http://43things.com
Kevin Riley: Author of “Recipe For Your Own Online Money Factory“
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