Category Archives: Marketing Technology

Something for Your Toolbox: Open Office

To create downloadable reports and e-books, you need
software that will convert your documents to PDF. PDF files
are easy to distribute, and readable by just about every
computer on the planet. There is a great free writing
software that will also let you make very professional PDF
files. Open Office is an open source project used by many
infopreneurs to […]

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Use Blog Talk Radio To Promote Your Business

Hosting your own “Radio” show is a fast way to introduce yourself as an expert in your field. I use BlogTalkRadio to interview other internet marketers and use it for cross promotion. The show broadcasts live and you can save the audio for others to listen at a later time. The show […]

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Video: Twitter in Plain English

This 2.5 minute video is a result of feedback from our fans. We’ve received a number of requests from people who want their friends to use the micro-blogging service Twitter, but can’t seem to explain it well. We hope this video helps. You can also find the video on dotSUB (subtitled versions in multiple languages) […]

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Centralize Your Marketing Around Your Core Business

As a marketer it’s easy to lose focus of your core business while you promote related products to your contact list. Why not send your audience back to your OWN site where ALL your recommendations are listed? By placing a Promo Code form on a central “review” page, you can direct your visitors […]

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Use Del.Icio.Us to Distribute Content to Twitter

I’m sure you already bookmark content on the web as you are browsing. Here’s a way to both organize your bookmarks and create new content for your blog, or Twitter stream. Create an account at http://del.icio.us add the ‘post to del.icio.us bookmarklet to your browser toolbar. Then use http://twitterfeed.com/ to post your bookmark feed […]

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Find the Buzz in Your Niche with TweetScan

Twitter is an great tool for connecting with colleagues, JV partners, and peers. And now with a new tool available at www.TweetScan.com, you can evesdrop on the conversations in your niche.  Just visit the site, put in a keyword, and see who is saying what. This is also a great way to expand your Twitter […]

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Shift Happens by Karl Fisch

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Seeking Twitter Volunteer: Teleseminar Simulcast

Here’s a cool experiment that you might want to participate in.
As I mentioned in my last post, I’ll be hosting a teleseminar tomorrow night with Rob Toth — the topic will be strategies for incorporating urgency into your offer. It promises to be a fun and interesting call and I do hope all […]

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A Recipe for an Irresistable Offer

Since I’m interviewing Rob Toth on Tuesday night at 9pm EST about creating urgency in offers, It’s been on my mind a little bit.
What I’ve really been thinking about is the role of urgency in creating an irresistible offer, and it made me remember an article I wrote for my (now closed) small business marketing […]

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Use Twitter to Expand Your Network

It’s hard to explain the value of Twitter.com to someone who doesn’t use it, but for me, this is one of the greatest networking tools out there.  Twitter let’s others follow you as you answer the question “what are you doing?”  It is amazing just how quickly you can get to know people and let […]

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