Category Archives: Messaging

Expert Use of Analogy

March 20, 2008 – 11:41 pm

After reading today’s tip, I poked around on CommonCraft.com to view some more videos. These guys are really, really good communicators. I was particularly impressed with their client work. If every marketer had their story down as well as the ones created by Sachi and Lee, we wouldn’t have much left to do! […]

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By guest | Also posted in Copywriting, Sales Process | Comments (3)

Free Marketing Ace Teleseminar: "Conversion Magic: Same Traffic. More Money."

November 10, 2007 – 2:21 pm

As I mentioned in the previous post, I’ll be Interviewing Rob Toth about using urgency in your offers as a way to increase conversions. I always enjoy phone conversations with Rob and I know you will to. Not to mention, you’ll come away with ready-to-use tactics for sweeting your offer with urgency.
If you want […]

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By admin | Also posted in CRO, Internet Marketing Tips | Comments (5)

A Recipe for an Irresistable Offer

November 10, 2007 – 10:01 am

Since I’m interviewing Rob Toth on Tuesday night at 9pm EST about creating urgency in offers, It’s been on my mind a little bit.
What I’ve really been thinking about is the role of urgency in creating an irresistible offer, and it made me remember an article I wrote for my (now closed) small business marketing […]

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By RobToth_dot_com | Also posted in CRO, Internet Marketing Tips, Marketing Technology, podcast | Comments (2)

One Size Doesn't Fit All: Speak to YOUR Audience

October 11, 2007 – 1:49 pm

If your audience is made up of executives and corporate professionals then “Hey Jim, it’s Rob here with a quick message about a kick ass product I just saw” won’t resonate with them too well. On the other hand, if your audience is novices then “Good morning Jim, Rob Toth of 27AM Network, Inc here […]

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By RobToth_dot_com | Also posted in Internet Marketing Tips | Comments (0)