Make a list of all the advocates of your business. These are
the people who like you so much that they will advertise
your business for FREE. This list could be a combination of
friends, relatives, business associates and clients. Keep
these important players informed about the successes of your
business and any new announcements of your business.
Debbie Bermont: President […]
Once you’ve submitted your press release and allowed time for it to be published, rework it a bit, add a bio and turn it into an article. The information is still good and with just a few tweaks, webmasters will be happy to post it as an article.
Melody Spier: Don’t let day-to-day tasks overwhelm you! […]
Many small business owners tend to think they’re not newsworthy enough for the media to feature. Banish that thought! Often times the media is looking for a local angle, a unique story or a new topic that maybe they haven’t thought of. Create your story with facts and flare and you’ll be front page news […]
Press releases are a great way to get exposure for your business, but why?
- Exposure you receive is essentially an endorsement for your business. A press release is like a real-live endorsement.
- Link building. A well-crafted campaign can become a link building campaign.
- Coverage leads to more coverage. As your media exposure grows online and […]
Consider this when formatting a press release:
1. Headlines have one purpose - to grab attention
2. The first paragraph should always answer who, what, when, where, why & how
3. Stick to facts and include benefits and statistics… be able to back them up
4. Avoid hype. Write a story, not a sales pitch
5. Always include a cover […]
December 17, 2007 – 7:29 am
You’ve heard of Podcasting right? Podcasting is nothing more than syndicating audio recordings using the iTunes and other Podcast channels. Want to tap into this growing trend? Search Google and iTunes.com for podcasts in your niche. Listen to a few shows, then contact the podcaster and offer to be a guest. Send them a press […]
