How many free trial software packages did you really test?
Giving away free trials simply postpones the burden of
making a decision to buy. Therefore, by using free trials,
you will end up with tons of prospects who never wanted to
buy in the first place. A better approach is to offer a low
cost trial period.
From Case Stevens’ Affordable […]
March 20, 2008 – 11:41 pm
After reading today’s tip, I poked around on CommonCraft.com to view some more videos. These guys are really, really good communicators. I was particularly impressed with their client work. If every marketer had their story down as well as the ones created by Sachi and Lee, we wouldn’t have much left to do! […]
Sales is closely tied to trust. This holds true for your online sales as well. To increase your sales, constantly work to establish more rapport and credibility with your visitors. Show proof where possible (screenshots, testimonials). Include your picture, as well as a live video or audio introduction when appropriate.
Rob Toth: Rob Toth, author of […]
February 4, 2008 – 1:29 pm
Tired of trying to find new buyers? Struggling to get your marketing message heard? Needing a quick profit jolt, but not finding it anywhere?
Look back to your existing group of buyers/customers/clients.
These are people who trust you enough to have sent you money once. They have experienced your product or service. You have […]
October 20, 2007 – 10:08 am
Update: all 10 review copies of the book have been spoken for, but there will be a pre-launch deal at a killer price for those of you who missed the free review copy offer. Add your comment below and I’ll make sure you are on the pre-launch announcement list. By the end of the […]
October 18, 2007 – 10:38 am
Your info marketing system must be set up with a well-oiled sales process: automated payment processing, instant product delivery, and a good follow-up e-mail series. A low-priced or free report, brings new people onto your mailing list, where a strong series of follow-up e-mails goes into action to move them further into the sales funnel […]
September 21, 2007 – 4:09 pm
Offer a free report to those who don’t buy from your sales page. This can be done with any number of exit pop- ups, pop-unders, or peel-backs. You want to install a system that doesn’t interrupt the sales process, but makes the offer when your prospect is leaving without buying. Get these readers into your […]
