Category Archives: Strategy

Joint Ventures Tap The Power of Leverage

Leverage - the ability to take additional advantage of all existing assets and strengths - is one of the key competitive edges an infopreneur can gain over the rest of the marketplace. If you can leverage assets better than others, you will always win. And joint ventures employ the best form of leverage - because […]

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You Must Have Your Own Affiliate Program

The more affiliates you have, the bigger your profits become. In fact, if you can take your customers and turn them into affiliates, by TRAINING them to become affiliates, you have an even bigger chance of profits because you have people who already love your product selling it for you! It’s what I call turning […]

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Price is about Perception

If you take the time and trouble to educate your market about what your product or service can do for them, explain the benefits they will get from their purchase, dimensionalize it and make them come alive in your prospect’s mind, and even compare and contrast these same benefits against what they pay for other […]

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5 Tips For Increasing Conversions

When writing your copy, consider these tips:
1. Bullets - use them for easy reading
2. Commands - tell visitors what to do; register today, sign up now, click here
3. Make it real - add a photo and signature to create a sense of trust
4. Headlines - make them catchy and informative
5. Navigation - clean and organized […]

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Make Your Resource Box Work

When writing articles, you always want to include a bio, or resource box as they are sometimes called. Don’t waste this valuable space with information about your teenage life, failed marriage or hobbies. Instead, keep it short, give interest piquing information and direct readers to do something; buy your product, subscribe to your list, download […]

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Seven Tips for Making the Most of Your RSS

1. Oversubscribe – If it looks interesting, subscribe.
2. Try a River of News View – Read the most recent items
3. Use multiple services – start with Netvibes, Pageflakes, or iGoogle
4. Try out a desktop reader
5. Tag items to share – this will help your feed reader be more meaningful
6. Learn about OPML – Outline Process […]

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A 21-Word Definition of Marketing

What is marketing? Have you ever tried to answer that question? Although we do marketing every day, providing a clear definition of marketing is a bit of a challenge. Here’s the definition I use: “Marketing is the business activity of creating value, communicating value, and exchanging value to satisfy the needs of businesses and […]

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Defining Your Target Market

When defining your target market, ask yourself this question; “Who would benefit most from my product or service?”As you answer, be sure to include things like the customer’s age, gender, marital status, profession, income, demographic area and so forth. The more you know about your target market, the better you can cater to their wants […]

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Why You Aren’t Making Affiliate Sales

I would like to offer a few helpful hints to avoid some affiliate marketing mistakes others make:
1. Banner don’t work! At least they don’t work as well as good old text links do.
2. Mish Mash of Product Offerings. Connect with your niche audience. Relate offerings to the theme of your website.
3. A Swing and a […]

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Starting Up With a Profitable Niche

You need to be clear about your market and target audience before starting in internet marketing.
Learn the Basics: Know internet terms and working structure
Research and Analysis: Assess your abilities and knowledge of specific market then search for niche
Find Your Rivals: Find out potential rivals, study their movements
Keep researching and learning tricks of the trade
PV Reymond: […]

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