Sales is closely tied to trust. This holds true for your online sales as well. To increase your sales, constantly work to establish more rapport and credibility with your visitors. Show proof where possible (screenshots, testimonials). Include your picture, as well as a live video or audio introduction when appropriate.
Rob Toth: Rob Toth, author of […]
February 26, 2008 – 9:20 am
Need to learn a bit about a software package, get a refresher on a certain skill or otherwise just research a topic? Search for your keyword + “discussion forum” or “tutorial” or “how to” for immediate answers. Example: Internet marketing discussion forum, Photoshop how to, web design tutorial. The search results will be the top […]
February 22, 2008 – 12:52 pm
Don’t waste time on fad tactics from self-proclaimed experts. Often what they ‘teach’ are theories that sound good versus proven techniques. Instead, invest time into the study of sales and marketing. The core skill of effective marketing (online this is often labeled as ‘traffic generation’), when implemented, will provide consistent profits.
Rob Toth: Rob Toth, author […]
February 19, 2008 – 10:25 am
Don’t take flying lessons from anyone other than a qualified flight instructor. What do I mean? Don’t spend money and time implementing the suggestions of how to generate traffic, how to write effective sales copy, how to create an effective pay per click campaign, etc from anyone other than those who are proven as being […]
February 12, 2008 – 4:22 pm
It’s easy to waste time ‘pushing papers’ when you are trying to avoid doing something in your business that you don’t enjoy. For some folks this is web design, for others it’s calling back leads. Learn to fight through this procrastination or outsource that job to someone else. Pushing papers around will do nothing more […]
February 9, 2008 – 2:26 pm
Want more success? Lower your expectations.
Overly optimistic goals and deadlines you can’t meet make you feel like a failure—and echo down through everything else you do. Enough “failures” from unrealistic expectations, and you start to believe you are a failure. So you give up trying.
Set your expectations high enough to be a stretch, but low […]
February 5, 2008 – 5:30 pm
Do you suffer from lack of focus? Learn to just say no to some of the new courses, products and fads being introduced. Turn down irrelevant ebooks, webinars and teleconferences. You don’t need to become a human library … you need to become profitable! If a carpenter were to spend all his time reviewing and […]
January 29, 2008 – 3:40 pm
A basic step that you can take to ensure higher click throughs for your affiliate offers is to not promote affiliate links directly. Affiliate links are easy to spot, allow for commissions to be ’stolen’, brand somebody else’s website (not yours) and put them in control. Instead use domains, subdomains, HTML or Javascript redirects or […]
January 28, 2008 – 10:37 am
Everyone starts at zero. Every single entrepreneur you will hear of or learn from started with zero web sites, zero products, zero visitors, zero subscribers and zero sales. The difference is they decided to get to work and start building from there. Inexperience, lack of funding, no products, no list is where you most likely […]
January 25, 2008 – 11:55 am
If your business model revolves around having you or your website perceived as an authority for the market … then you need to make sure you project confidence and direction in all of your communications. It might even hinge on the verge of arrogance. Your subscribers and clients need to see this, just like passengers […]
