Category Archives: Testing & Tracking

Why it is Important to Test and Tweak your Sales Process

June 13, 2008 – 8:38 am

Suppose you have a $50 product and it costs you $40 to get 100 prospects. Of these 100, 1% buys your product. The result is $50revenue, $40 cost and $10 profits. Now, through minor changes to your sales process, you are able to get 2 sales per 100 visitors. You justmade $100, expenses still are […]

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By guest | Also posted in Best Of, Internet Marketing Tips | Comments (0)

Top 10 Internet Marketing Metrics Rev. A

October 4, 2007 – 6:36 am

I’m spending a lot of time and energy on the topic of Internet marketing metrics lately as part of a software development project that I have started (more on that later). As a result of this focus, I’ve been working toward developing a list of the top 10 most important marketing metrics.I’ve entitled the list […]

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By admin | Also posted in Internet Marketing Metrics | Comments (1)