Case Studies make a point or teach a lesson. 1) Structure it like a story. Make sure there’s a logical flow. 2) Include lots of details describing both the problem and the solution. 3) Use quotes to give your case study its authenticity. Don’t dumb them down so they sound generic. 4) Make sure everyone signs off on it before it goes public. Case studies are incredibly compelling when done right. If you’re lucky, you’ll tell a story that people will tell over and over.
Drew McClellan: Excerpted from “Drew’s Marketing Minute” on Drew’s blog.
One Comment
Thanks for your tip Drew. Case studies is one of those ’standard tools’ that corporate marketers use, but in the Infopreneur space, they are really underutilized.
You can create an excellent selling tool with a great case study.