After reading today’s tip, I poked around on CommonCraft.com to view some more videos. These guys are really, really good communicators. I was particularly impressed with their client work. If every marketer had their story down as well as the ones created by Sachi and Lee, we wouldn’t have much left to do! After all, the best marketing is about explaining why your product is so great!
Case in point — the CommonCraft team created a video explaining a complex subject in a way that even someone who doesn’t know much about programming (me) can easily understand why Enerjy is a cool product. I would’ve published the video here, but I just discovered that this template doesn’t handle video embeds very well. Must work on that.
3 Comments
Thanks so much for the kind words! Nice to know you liked the Enerjy video.
You’re right - Lee & Sachi rock! Our Enerjy video has attracted tons of compliments - not to mention downloads of our product.
Lee, until yesterday I didn’t know you had such a thriving commercial business. I just know you through your YouTube videos (of course the Zombies rocked!)
Nigel. Kudos to you for being smart enough (dare I say brave enough) to talk about tech in plain english.