When you include the table of contents on the sales page it increases your conversion rate. Adding the TOC lowers the risk that your buyer takes by purchasing your product. They know exactly what they are getting when they buy from you. Use chapter titles that sell. Address the major topics that your niche is looking for and prove how you solve their problems with the TOC.
Ewen Chia: Excerpted from “Ebook Business in a Box” a complete guide to creating your own infoproduct and selling it successfully online.