Use Stories Combined with Emotional Triggers

Stories are great to pull your readers deeper into your sales letter. People love stories. They get involved in them and have to know how they end. Early on, reveal what is in it for the reader. What will they get out of it? Consider the universal emotional triggers: make money, save money, save time, learn something, live longer, be healthier, pleasure, look better, be loved, and be popular.

Kevin Riley: Author of “Recipe For Your Own Online Money Factory“

This entry was written by GuestPost, posted on August 24, 2008 at 11:00 pm, filed under Best Of, Copywriting. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Cinda Crawford
    Posted August 25, 2008 at 1:55 pm | Permalink

    Kevin, Really… like your info. Connecting is king. I feel I’m still learning. Keep giving that great content!

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  1. By Recent Links Tagged With "triggers" - JabberTags on December 12, 2008 at 2:34 pm

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