- Subscribers sell themselves
- Answer questions
- Invite guest blogs
- Highlight client’s success
- Ask for feedback in comments
- Link to prospect’s blogs
- Build community on blog
- Track what’s read, comments left and visited
- Be a resource - link to relevant articles
- Promote blog via email
- Promote blog on social networking sites
- Supports Search Engine Optimization
- Creates discussion you host
Pete Caputa: Excerpted from “HubSpot” on HubSpot’s blog.









2 Comments
And don’t forget to add your blog to blog directories. Here are a couple of great directory resources.
http://www.toprankblog.com/rss-blog-directories/
http://www.masternewmedia.org/rss/top55/
Thanks Denise, that reminds me. I need to submit to more directories!
I would add: Promote free or low-cost lead generation offers on your blog.