13 Ways to Use Your Blog to Improve Your Sales Process

- Subscribers sell themselves
- Answer questions
- Invite guest blogs
- Highlight client’s success
- Ask for feedback in comments
- Link to prospect’s blogs
- Build community on blog
- Track what’s read, comments left and visited
- Be a resource - link to relevant articles
- Promote blog via email
- Promote blog on social networking sites
- Supports Search Engine Optimization
- Creates discussion you host

Pete Caputa: Excerpted from “HubSpot” on HubSpot’s blog.

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2 Comments

  1. Posted May 19, 2008 at 4:53 am | Permalink

    And don’t forget to add your blog to blog directories. Here are a couple of great directory resources.

    http://www.toprankblog.com/rss-blog-directories/

    http://www.masternewmedia.org/rss/top55/

  2. Posted May 19, 2008 at 5:18 am | Permalink

    Thanks Denise, that reminds me. I need to submit to more directories!

    I would add: Promote free or low-cost lead generation offers on your blog.

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