Think of your email Subject line as the teaser copy on the envelope of a direct mail piece. Envelope teaser copy has one over-riding purpose — to get the envelope opened! And the purpose of your email Subject line is to get the email opened!
Russ Phelps: Master Copy Writer/Marketing Consultant
C-Panel Magic “How To Run Your Own Server Without Being Propeller-Head” Server Admin for the Technically Challenged.
