In New Orleans, they call it “lagniappe.” In business, they say “Under-promise and over-deliver.” And it’s all about going that extra step, making that extra bit of effort, that makes your clients or customers go “Wow!”– and then spread the word. One single “Wow” from a client will do more good for you than any amount of marketing. How can you add some “Wow” to every interaction you have?
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