If you’re not already implementing videos into your search engine marketing campaign, it’s time to get started. Video is a communication channel that cannot be ignored. And make sure to put those videos on YouTube.com. Because not only is it the most popular video content site on the Internet, but Google and Yahoo Video Search both crawl YouTube.com looking for new videos.
Kathryn Katz: Excerpted from “Are Videos Part of your SEM Campaign?”
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