Here are 3 things you must try to include in the tag line:
1. Who is the blog for – designed for who needs to read this
2. What’s in it for the readers – How are you going to enrich their lives?
3. Your name and some sort of title – akin to “blog expert” or “author of. . .”
Blogs are great tools for branding and expanding your brand. Don’t make your blog a mystery!
Patsi Krakoff: Paraphrased from “Build a Better Blog” on Patsi Krakoff and Denise Wakeman’s blog.
