You probably didn’t start your business in order to market it. You started it to do something you were passionate about. So how can you bring that same passion and excitement and joy to your marketing that you bring to your “real” work? There is nothing sexier and more attractive than passion; let it shine through your marketing and watch the kind of business you attract!
Coach Lynn Cutts: Change your life easily, painlessly and for free. Sign up for Weekly Challengers…









2 Comments
Hi Doug,
So much of our business is about passion — conveying the love for what we do and asking customers to become part of it.
Thanks, Coach Lynn Cutts, for the timely reminder.
Patrick Pretty
My pleasure, Patrick. I often ask my clients (and myself)how they bring passion into their lives and their work. Without passion, life is sterile; simply going through the motions.
I love your comment about asking our customers to share in our passion. How much more attractive is that than a hard sell!