Customers embrace positive brand identities. Humor can be music to their ears if it’s not overdone. Share a personal thought, a cultural reference and a laugh line from time to time. Customers feel safer when they know a living, breathing human being is on the other end of the email address.
Patrick Pretty: Author of My Secret Identity
Recipe for Product Creation: Who Else Wants An Easy, Step- By-Step Recipe To Literally Pump Out $7 Reports And Feed Your PayPal Account A Steady Stream Of Cash Deposits
