As a marketer it’s easy to lose focus of your core business while you promote related products to your contact list. Why not send your audience back to your OWN site where ALL your recommendations are listed? By placing a Promo Code form on a central “review” page, you can direct your visitors to any message you want but not before putting YOUR branding in front of them. Let them see YOU first.
Jason Anderson: Promo Code Software - Promote Your Business Without Giving Discounts
4 Comments
Hi Jason!
Welcome to the Daily Marketing Ace family. I hope you will return often with more great tips like this one.
Your new software looks like a winner!
Doug
Doug,
Thanks. I’m glad you liked the tip.
It’s hard to put this strategy into a single paragraph post. I hope anybody who reads it can read between the lines to see how powerful this strategy can be.
For example, by using a promo code instead of having dozens or even hundreds of links on your “review” site you can not only keep a clean looking site but also offer DIFFERENT marketing messages based on the promo code used.
You could actually have 5 different lists that you make an offer to. But you may have an extra special offer that you want to offer to a particular list (say, existing customers, or maybe your JV list, etc)
Instead of providing a hard link, your visitor actually types in the code that you provided them through what ever means you used to advertise the code (usually through email).
Now, your directing multiple traffic streams to a central page where you can display minimal distractions but keep their interest.
And to top it all off, you can track how many times your code has been used to see how effective your individual marketing campaigns are.
You may find that one list is more responsive than another by how many times the promo code was used to see your “review”…try that with normal hyperlinks on your static review page.
Yeah. I can see the value in this for sure. Although, I’d have to work with it a while to really understand the how to apply it.
I think it’s always a challenge to create a sales message for a tool with lots of different applications.
Question: can the promo code be included in a link or do they need to physically type in the code?
The promo codes are not “hard coded” into hyperlinks…your visitor manually enters a promo code into your form on your website.
Among other benefits, this gets your visitor INVOLVED and gets them to take action on your site…plus…if the code was “hard coded” you would still need to show every link on your review page.
What you are think of is “coupon codes”. Coupon codes differ from “promo codes” in many ways but the main difference is that a coupon code adjusts your price (gives a discount after the purchase decision has been made based on price) while promo codes are meant to lead your customer to a purchasing decision.