Agreed. That’s how you get new prospects into your “funnel”. The good news is…it can all be outsourced too.

You can start by having a full report written and then take excerpts from that full report to create your “free” report. Give enough juice for quality content but tease the reader enough to want even more. Pepper your report with links to the “full” report.

To make it even more effective, get some PDF branding software so that affiliates can brand the book and the links with their affiliate link to your paid report inside the report.

Or…make it a very inexpensive report and offer 100% commissions so your affiliates can sell it. Every time they sell it they keep the commissions and YOU get the opt-in to build your list.

Either way will work. Personally, I think the small fee report works better because affiliates are more likely to promote it if 100% commissions are in play rather than just affiliate links…

Or…

Even better……

Create both. Create a Free version with brandable links AND create an inexpensive version with 100% commissions…let your affiliate choose which report they wish to promote. Either way, you come out a winner by building your prospect list.