Show your weaknesses and faults, within limits, and you’ll find more ‘acceptance’ from an imperfect and faulty audience than if you come across as perfect. Keep it limited to the context of your overall brand and image, the one you are building for business purposes. You will establish a rapport and depth of intimacy with your audience that builds trust and cements ‘Brand You’ in their mind.
Dr. Mani: Excerpted from “How to Profit From Twitter” a special report on the intelligent use of Twitter for marketing
