- Chop it down 4 inches! Cut 800 words by 50% to be concise.
- What’s the hook? Where’s the lead? Put the most important details first then lesser important
- Headlines: the ultimate salesman for your story. Grab your reader with the headline or they may not stick around.
- Captions: the Cinderella sentences. Be sure to add a caption for photos.
- The blog of record. Accuracy is of the utmost importance.
Simon Payn: Excerpted from the “Copyblogger” blog.
