According to Gary Bencivenga, the two most important words in marketing are ‘Yeah, sure.’ Because in people don’t believe your marketing claims. Gary’s point: PROVE what you say is true…then people will pay attention to you. I changed one headline by adding the words ‘proof below’ and BANG…increased conversion. Read it here.
David Frey Marketing Consultant and Author of “The Small Business Marketing Bible”
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One Comment
lol that is so damn true…everyone wants proof or to be made a believer..that’s a great tip and glad to see you capitalizing on it.